YiQiShow
Brand Visual Identity
Year: 2017.01
Creative Director: Mog Zhang
Design: Jiani Wu
YiQiShow is a live-streaming app designed to entertain a young audience, offering a wide range of live content categories. To enhance its vibrant and engaging brand presence, a lively cartoon dinosaur mascot was created as the core visual element. The playful character adds energy and personality to the brand, aligns with youth culture and trend-driven aesthetics, and creates a vivid and engaging visual identity across the platform.