Jiani Wu (Base.London) 
Creative Designer

Email
CV
Instagram

Work
  1. Mulberry
  2. Hyperleisure
  3. Xiami Music
  4. Dao
  5. Wellness Punk 
  6. Under dimension
  7. YiQiShow
  8. WakeWake
Mulberry
Digital Design 
Year: 2022.03 - Present
A series of digital design works created for Mulberry across digital OOH, website design, email campaigns, social media channels, and third-party concession updates. The work supports both BAU and campaign activity, maintaining visual consistency across platforms while adapting layouts, content, and visual treatments to suit different digital formats, campaign objectives, and user touchpoints.



Mulberry Email Redesign
Year: 2025




Mulberry Roxanne Campaign
Digital Rollout
Year: 2025

Mulberry Seasonal Reductions Visual Design
Year: 2025



Mulberry x Felix Social Activation
Year: 2025



Mulberry 520 Campaign Evite
Year: 2024

Mulberry Festive WeChat Articles Design
Year: 2024


Mulberry Year of Dragon Digital WeChat Envelope
Year: 2024




Mulberry The Year of the Rabbit Digital Collages Activation
Year: 2023



©2026 Copyright